Saturday, October 9, 2010

Search for the Obvious

The Search for the Obvious is about harnessing and celebrating the creativity of our community.  Truly creative people see things differently. Instead of seeing problems, they see obvious solutions. Look around you. What everyday objects or services have changed the world and make life better?

I've entered the ironing board despite the fact that it stands in my house as an object of maternal servitude.  However, I am reminded that things would be so much more tedious without it -- living as we do in the first world where pressed shirts matter.  I really appreciate crisp sheets, smooth table cloths and well-turned out school uniforms too.  Next up would be flushable toilets and child car seats -- designed for those of us living in an industrialised, mobile society.  I did want to register soap but some-one had beaten me to it. That, and penicillin would have had more meaningful global impact.  Check out the listings. 

The concept is supported by Acumen Fund, a a non-profit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty.

Found via Swiss Miss.
Image by Amber Perrodin


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